How the Title Sequence Can Become the Single Best Ad for Any TV Show

A moment's invitation into a whole universe

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

What makes a good TV title sequence?

YouTuber Ryan Hollinger of Screen Smart explores that question in a video of nearly seven minutes, using the starting sequences of American Horror Story, Twin Peaks, Stranger Things, The Sopranos, Mad Men, Game of Thrones and many more. What you'll learn here, though, can apply to any title sequence you watch—and will definitely up your geek cred at future binge-watching fests.

"The title sequence is the greatest source of identity for any television show," he begins.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in