How a rock star sells ‘Rock Band’: poorly

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


Sleater-Kinney guitarist Carrie Brownstein (shown here) writes in Slate this week about how she was apparently doomed to be a reluctant cog in the hype machine for Rock Band, an ambitious video game that took Guitar Hero to its logical four-player extreme. During a “short stint” of working at Wieden + Kennedy, she was asked to help concept marketing for the game, but the agency didn’t feel her ideas “were putting rock on a pedestal.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in