How much is that soulmate on a billboard? | Adweek How much is that soulmate on a billboard? | Adweek
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How much is that soulmate on a billboard?

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Are you aging, single, lonely and desperate—or shall we say, particular? If so, you should do what everyone with high standards does and throw your classy mug up on a billboard in an attempt to find a mate. Ten Australians (including the naturally posed lady above) are doing just that through a new program called Life Rules. They appear on billboards, and people pay to contact them, with proceeds going the Cure Cancer Australia Foundation and Heartkids Australia. If this doesn't work, they can always advertise on bar napkins. In Australia, that might work even better than billboards.

—Posted by David Kiefaber

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Topics: Dating, Kiefaber, Outdoor
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