How to keep your iPod thug-proof

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

What’s wrong with this picture? Actually, nothing (if you forget the fact it’s a little dark). Though my iPod, as pictured here, is missing its iconic white earbuds and thus, some of its design panache, it’s got something much better: an anti-theft device consisting of an old, cheap pair of headphones from a Sony Walkman. I went rummaging through my box of old headphones last night after reading that iPods are behind a recent surge in crime on New York’s subways.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in