How Do You Advertise to an Ad Agency? Put Up a Billboard Right Across the Street

Small shop goes big near Ogilvy HQ

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Here's one way to pitch your design studio directly to an ad agency: Buy a billboard right across the street from the shop.

Intridea, a D.C.-based product design and development consultancy, did just that this month by buying a billboard for a week right near Ogilvy & Mather's headquarters at 636 Eleventh Ave. in New York with the headline, "Ogle this, Ogilvy."

The board included the URL oglethis.co, which featured goofy GIFs along with the text, "Made you look.

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