How did 'USA Today' get the ads so wrong?


This just in: People in Bakersfield, Calif., and McLean, Va., wouldn't know a good ad if it hit them in the crotch like a can of PepsiMAX. Those two cities provided the 282 volunteers for last night's USA Today Ad Meter, the paper's annual survey that tracks second-by-second viewer reaction to the Super Bowl ads. This year's best spots, according to the Ad Meter? It's a tie between Bud Light's "Dogsitter" and Doritos's "Pug Attack" (see them both below). Yes, Bud Light's "Dogsitter" and Doritos's "Pug Attack"—two spots that by any objective measure don't belong at the top of anyone's list of anything. Volkswagen's Darth Vader spot finished third, which would seem to indicate that the Ad Meter isn't completely broken. But glaringly, Chrysler's Eminem spot, which has earned strong reviews from just about everyone, finished 44th out of the 61 spots ranked. What is the main takeaway here? That the Ad Meter sucks? That people suck? Or that dogs don't suck?

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS