How Bad Santa 2 Is Using Artists to Make, and Share, Its Comically Dirty Ad Campaign

Welcome back, Willie

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When Bad Santa 2 hits theaters this week, it will join a long list of releases this year that are sequels to movies made before Steve Jobs introduced the iPod. Or before Steve Jobs even returned to Apple in 1997.

So far in 2016, we've seen Independence Day, Bridget Jones' Diary, Zoolander and others all received much-delayed new installments, though audience response to them varied greatly.

2003's Bad Santa introduced us to Willie, a foul-mouthed drunk conman, played by Billy Bob Thornton, who dresses up as Santa Claus to get inside department stores when they're flush with cash during the holiday season.

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