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It must be nice to have Devo as your first client. Mother LA, an offshoot of the Mother ad agency, got just that opportunity—and has hit the ground running with the cult band, getting Mark Mothersbaugh and company to change the very way they operate creatively. With the band set to release its first album in 20 years, Mother pushed to make it an inclusive affair, running a series of crowdsourcing experiments on ClubDevo.com to get input from fans on everything from color selection to song mixes.
"In the past, Devo was very insular," Mothersbaugh says on the band's site.
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