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David Droga’s much-anticipated HoneyShed has now been live for six weeks. Some have panned the effort for clunky technology and boring infomercial content, but it’s still early and clearly evolving. One of the interesting features is this notion you can call the very attractive hosts of the infomercials at (888) 98-HONEY. HoneyShed is playing this up, I think, in a perplexing promotional video titled “Gimme a Call.” Anyone want to take a crack at what’s going on? It seems odd for the sake of being odd.
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