Honda Marketing Chief Tattoos Fan's Face on His Arm

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Goofy but sort of funny: Honda and ad agency RPA are celebrating 1 million Facebook likes by getting Honda executives to reciprocate fans' love—by doing stupid things. Examples: Some guy named Dustin got a Honda tattoo, so Honda's vp of marketing, Steve Center, got a Dustin tattoo with the guy's name and face (no, not a real tattoo); some girl named Cristina painted Hondo logos on her toenails, so Honda's assistant manager of interactive marketing, Karen K.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in