Honda knows if you've been naughty or nice


One clear lesson from the social-media craze is people find themselves endlessly fascinating. There's a cottage industry in apps that help them parse all that data they're producing. Honda is getting in on the action with a holiday-themed Facebook app by RPA. The NaughtyOrNice-a-tron crunches people's status updates for words deemed naughty or nice. It also checks out how frequently you "Like" things and how many invitations you accept. The end result is a vague approximation of whether you fall in the naughty or nice category. It's an interesting idea, but it would be better if it could pull in Twitter. Foursquare information would be even more useful—e.g., going to bars falls in naughty category, while visiting museums and the gym are make you nice.

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