Homeless man sits on billboard to get home | Adweek Homeless man sits on billboard to get home | Adweek
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Homeless man sits on billboard to get home

Danny

A homeless man named Danny has been sitting atop a billboard in Austin, Texas, since Tuesday morning as part of marketing stunt by a local homelessness advocacy group. The dual goal: to get Danny a house, and to raise awareness of the issue nationwide. The campaign, devised by marketing agency T3, urges people to text the word "Danny" to 20222 and donate $10 to advocacy group Mobile Loaves & Fishes. The billboard also drives people to the campaign site, iamheremlf.org. The group says every 1,200 text messages can buy one new home. Danny, a former steelworker, wound up homeless after losing his job and has lived on the streets of Austin with his wife Maggie—who recently suffered a stroke that left her wheelchair-bound—for 15 years.

—Posted by Tim Nudd

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Topics: Homelessness, Nudd, PSAs, T3
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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