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A homeless man named Danny has been sitting atop a billboard in Austin, Texas, since Tuesday morning as part of marketing stunt by a local homelessness advocacy group. The dual goal: to get Danny a house, and to raise awareness of the issue nationwide. The campaign, devised by marketing agency T3, urges people to text the word "Danny" to 20222 and donate $10 to advocacy group Mobile Loaves & Fishes. The billboard also drives people to the campaign site, iamheremlf.org.
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