Homeless in Ireland are like Christmas trees | Adweek Homeless in Ireland are like Christmas trees | Adweek
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Homeless in Ireland are like Christmas trees

Simon

It's a little early to think about throwing your Christmas tree to the curb, if you even have one yet. But the discarded trees—which enjoy a stay indoors and then find themselves on the street—serve as a metaphor for the homeless in this Irish PSA campaign from BBDO in Dublin. (Click the link to see three full-size ads.) Details like the ornaments clinging to the branches and straggling bits of tinsel enhance the emotional resonance in an unforced, non-denominational way. We've all seen these withered forms, needles starting to brown, discarded in alleys and gutters after Jan. 1. Sadly, one often finds homeless folks in such places, in basically the same condition, year round. Via Ads of the World.

—Posted by David Gianatasio

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