Hollywood Not Vine: Why Movie Studios Never Really Embraced the 6-Second Video

The landscape is strewn with one-offs

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Pour out a 40 and loop the video repeatedly until you scroll away for Vine.

Twitter announced last week that it's discontinuing the mobile app, which allowed people to shoot and instantly share short videos, but will maintain the app and website so the content won't disappear forever. You just won't be able to create new video or continue engaging with what's there.

Vine was introduced in 2013 and was purchased by Twitter before it even officially launched.

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