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Maybe its unfair to single out Papa John’s unfortunate Lemony Snicket tie-in, but at a time when branded content is raising the bar for all entertainment-related advertising, this “let’s hitch a ride on Jim Carrey’s coattails” deal seems particularly nonsensical.
The pizza slinger has launched a TV spot touting its “Fortunate Deal”: buy a large pizza and have the opportunity to get a preview CD-ROM of the new Lemony Snicket video game for just $13.99.
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