H&M Winning Raves for Having a Normal-Looking Woman Model Its Beachwear | Adweek H&M Winning Raves for Having a Normal-Looking Woman Model Its Beachwear | Adweek
Advertisement

H&M Winning Raves for Having a Normal-Looking Woman Model Its Beachwear Jennie Runk gets starring role

Photographs by Ceen Wahren

It would be nice if we didn't live in a world where this is considered news, but for better or worse, it is. H&M has selected a swimwear model who actually has a normal human body. Jennie Runk, a size 12 from America, will appear in this season's beach-related advertising for the brand. "She is absolutely gorgeous and has a normal body. How refreshing," writes one commenter on the Ford Models gallery of photos from Runk's H&M shoot. Like many fashion brands, H&M has been criticized in recent years for featuring "unhealthily thin" models in ads. H&M even used CGI to create waifish bodies that models' heads could be dropped on to as needed. However, brand reps seem to be downplaying Runk's body type by saying she was simply the best pick for the ads. "Our aim is not to convey a certain message or show an ideal," H&M spokeswoman Jennifer Ward tells Quartz.com, "but to find a model who can illustrate this collection in an inspiring and clear way." More photos below.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Fashion, H&M
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS