History of cinema largely eludes Hennessy | Adweek
Advertisement

History of cinema largely eludes Hennessy

Lostweekend_3Film buffs may chuckle when they see Berlin Cameron United’s new work for Hennessy cognac. The print ads are designed to look like posters for a movie called The Lost Weekend (which is actually a 90-second spot running online). Cinema fans, though, will recall the classic film The Lost Weekend, perhaps the greatest movie ever made about alcoholism. (Directed by Billy Wilder, it won Best Picture in 1945 for its portrayal of a chronic alcoholic’s four-day drinking bout.) Hennessy surely doesn’t mean to suggest its stylish imbibers are just a bunch of lousy drunks. But from the looks of the party scene in the ad, some of them will lose at least part of their weekend in recovery.

—Posted by Tim Nudd

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics:
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS