High-tech and low-tech signs of the times | Adweek High-tech and low-tech signs of the times | Adweek
Advertisement

High-tech and low-tech signs of the times

Perskyx

Two of this week's most widely reported business stories really sum up the current polarization of the media landscape and economy at large. At one end of the spectrum, we have Google’s introduction of Ad Planner, a program some in the business believe could put lots of agency folks out of work because of its potential for simplifying the media buying process. At the opposite end of the food chain, Joshua Persky walks the streets of Manhattan, an unemployed investment banker and father of five with no need (or funds) for high-tech tools to get his message across. His “Experienced MIT Grad for Hire” sign works just fine. Ad Planner will probably be a huge success. But at this rate, Google may be the only company left to use it, placing classifieds to fill its own ranks and developing increasingly sophisticated filters to sift through the thousands of applicants who queue up for each entry-level position. Persky should apply.

—Posted by David Gianatasio

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Gianatasio
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS

Advertisement