Hey wait, newspapers are relevant, too!

Not to be outdone by magazines, the Newspaper Association of America is launching a whopping $50 million ad campaign this Monday from The Martin Agency, according to our friends at Editor & Publisher. This Terry Gilliam-ish ad is an example of what you can expect. (Click to enlarge it.) So, let’s analyze it: If a reader of your newspaper is the owner of old carriage with a disembodied hand that likes to raise birds up via a pulley system, then you can help him or her buy a new car as long as it is sheltered by an umbrella.