Hey look, a local car ad that doesn’t suck | Adweek
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Hey look, a local car ad that doesn’t suck

Tivohelp_2 My personal vision of hell includes only two rooms, and I must walk between them for eternity. In one is a 24-hour poetry slam. In the other is a large-screen TV showing nothing but local car dealer commercials. So I was heartened to see the “TiVo Helper” and “Bathroom Break” TV spots for Utah’s Tony Divino Toyota. They’re actually two spots each, made to run at the beginning and end of a commercial break. A deadpan announcer explains it’s a service that helps you ignore the commercials and know when the show's almost back on. It’s a nice twist on the “too honest” shtick. Of course, I’d probably love any auto dealer ad that didn't scream “NO MONEY DOWN!!!” into my living room.

—Posted by David Griner

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