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This Dutch PSA offers a striking reminder that brightly colored bottles are appealing to children—even when the bottles are filled with toxic liquids.
In the Netherlands (not to mention the U.S.), there's a high rate of accidents involving kids and household chemicals. So, the Dutch government's home-safety organization, along with its food-and-consumer-products watchdog and advertising agency Lemz, created this anxiety-inducing video to raise awareness of the issue.
Framing the video as an experiment, Lemz placed a bunch of babies, toddlers, and other youngsters in front of paired objects—a pink doll next to a pink bottle of stain remover.
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