Here's the feel-bad movie tagline of the year

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Sherlock Holmes is premiering on Christmas Day, and to make sure you don't forget, they've come up with a cringe-worthy tagline: "Holmes for the holiday." For copywriters who worry that no one pays attention to taglines, this should allay your fears. Blogs far and wide are whining about this one. Movie Cultists says it's "the kind of tagline pun you'd expect from Alvin and the Chipmunks: The Squeakquel." I've seen it also described as "cutesy," "hilariously awful," "stupid" and "groan-worthy."

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