Here's a Colorful, Cryptic Alternative to 'Your Ad Here' Signs on Unsold Billboards

Van Wagner makes it more fun

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Van Wagner, the outdoor advertising company, has created billboards to advertise advertising on billboards. Catch that? It's kind of meta.

When a billboard doesn't get sold, its owner can keep the old ad up, thus devaluing the space, leave the board blank or put a placeholder on it in the meantime. Van Wagner chose to go with the latter, but didn't want a simple black-on-white "Your Ad Here" sign.

Instead, the company is now into its second round of posting its own curious ads on unsold billboards in New York and Los Angeles.

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