Here Are the Two New Clash of Clans Ads, Which Will Get a Gazillion Views | Adweek Here Are the Two New Clash of Clans Ads, Which Will Get a Gazillion Views | Adweek
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Here Are the Two New Clash of Clans Ads, Which Will Get a Gazillion Views Barton F. Graf shows a softer side to the Wizard

There are fewer explosions and more dialogue in Barton F. Graf 9000's new ads for the Clash of Clans mobile game. In the process, we see a softer, less violent side of the Wizard featured character.

In "Preparation," he looks into his bedroom mirror, peels back his hoodie to reveal a massive black pompadour and psyches himself up for another long day on the battlefield. In "Magic," he halts his fireball throwing in the middle of the battlefield to pull a white rabbit out of his hoodie—but don't worry, he hasn't turned into a kids' party magician.

The spots have more than 6 million views each since being posted to YouTube on Thursday. They'll break on TV this weekend. (Last year's 60-second spot has 22 million YouTube views.) Rounding out the campaign are five outdoor posters, each with a different character and headline. "Look into the eyes of my moustache," says one with a close-up of Barbarian's face, "and know despair."

See all the work below.

 

CREDITS
"Preparation"
Client: Supercell
Agency: Barton F. Graf 9000
Chief Creative Officer, Founder: Gerry Graf
Executive Creative Directors, Partners: Scott Vitrone, Ian Reichenthal
Copywriters, Art Directors: Kate Overholt Placentra, Matt Rogers
Head of Production: Josh Morse
Producer: Erica Kahr
Account Director: Kate Faux
Account Supervisor: Michael Andreozzi
Mix: Heard City
Audio Engineer: Evan Mangiamele
Music Supervisor: Good Ear Music Supervision

"Magic"
Client: Supercell
Agency: Barton F. Graf 9000
Chief Creative Officer, Founder: Gerry Graf
Executive Creative Directors, Partners: Scott Vitrone, Ian Reichenthal
Copywriters, Art Directors: Joseph Ianno, Matthew Smith
Head of Production: Josh Morse
Producer: Erica Kahr
Account Director: Kate Faux
Account Supervisor: Michael Andreozzi
Production Company: Psyop
Directors: Fletcher Moules, Dan Vislocky
Managing Director: Neysa Horsburgh
Executive Producer: Amanda Miller
Producer: Shannon Alexander
Mix: Heard City

Out of Home: Barbarian, Wizard, Hog Rider, Wall Breaker, P.E.K.K.A.
Client: Supercell
Agency: Barton F. Graf 9000
Chief Creative Officer, Founder: Gerry Graf
Executive Creative Directors, Partners: Scott Vitrone, Ian Reichenthal
Senior Designer: Matt Egan
Designer: Toga Cox Creative
Director: Dave Canning
Creative Director: Dan Treichel
Copywriters, Art Directors: Joseph Ianno, Matthew Smith

Art Directors: Kate Overholt Placentra, Matt Rogers, Rose Sacktor

Head of Integrated Production: Josh Morse
Account Director: Kate Faux
Account Supervisor: Michael Andreozzi
Art: Psyop
Creative Director: Fletcher Moules
Executive Producer: Amanda Miller
Producer: Shannon Alexander
Lead Technical Directors: Stephen Delalla (3-D), Matt Lavoy (2-D)
Modelers: Jon Balcome, Luis Sanchez
Texture Artist: Yuo Tengara
3-D Character Poses: Chris Meek, Dan Vislocky
Lighters: Stephen DeLalla, Yuo Tengara
Compositor: Matt Lavoy
Designers, Retouchers: Jacqueline Jocson, Edmund Liang
Studio: Box Graphics

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