Here Are the Two New Clash of Clans Ads, Which Will Get a Gazillion Views

Barton F. Graf shows a softer side to the Wizard

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

There are fewer explosions and more dialogue in Barton F. Graf 9000's new ads for the Clash of Clans mobile game. In the process, we see a softer, less violent side of the Wizard featured character.

In "Preparation," he looks into his bedroom mirror, peels back his hoodie to reveal a massive black pompadour and psyches himself up for another long day on the battlefield. In "Magic," he halts his fireball throwing in the middle of the battlefield to pull a white rabbit out of his hoodie—but don't worry, he hasn't turned into a kids' party magician.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in