Here Are 25 Sweet, Simple Ads From Coca-Cola's Big New 'Taste the Feeling' Campaign

Including a coincidental nod to David Bowie

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Coca-Cola on Tuesday unveiled a big new global creative campaign with the tagline "Taste the Feeling," which replaces the 7-year-old "Open Happiness" theme. And with it comes a sugary-sweet flood of new advertising, including six 60-second spots posted to YouTube and a ton of print work.

You can check out all the new creative below. Notably, one of the spots is set to a cover of the David Bowie/Queen song "Under Pressure," which is a coincidental tribute to Bowie, who died last week at age 69.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in