Advertisement

Herbal Essences gets high on stoner chicks

After years of insanely successful Herbal Essences ads where they treated the shampoo like it was some kind of orgasm sauce, Clairol has begun a new campaign with the tagline, "Someone's been doing the Herbal." That's right: They've slipped seamlessly from sex to drugs. The spot above touts the Tousle Me Softly line, part of an extensive new product lineup with redesigned bottles, and shows a chick who magically turns into a rock star thanks to her softly tousled hair. At the end, she bounces next to enormous text that shouts, "Someone's been doing the Herbal!" Which makes it sound a bit like they're saying she must be on drugs if she thinks her hair is rock-star hair. It's hard to imagine anyone outside the stoner-chick crowd will find "doing the herbal" a stronger appeal than "orgasm in a bottle." Then again, lady stoners are a vastly underserved demographic. And it's not like Herbal Essences was ever concerned about negative press from the orgasm campaign, so any backlash from anti-drug moms won't change anything. So congrats, HE, for putting the addiction back in shampoo.

—Posted by Rebecca Cullers

See also:
Big Happie Hair gives you that big-hair look
Pay attention to my rich and buttery locks

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

Advertisement
About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS