Help Smash a Menagerie of Talking Animals in This Interactive Skittles Ad | Adweek Help Smash a Menagerie of Talking Animals in This Interactive Skittles Ad | Adweek
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Help Smash a Menagerie of Talking Animals in This Interactive Skittles Ad Not all of them turn to candy

After years of weirdness and grotesquerie, Skittles has found its calling—breaking Grandma's knickknacks. This enjoyable interactive YouTube video from DDB Chicago features a young man who breaks a porcelain unicorn after it promises it will turn into Skittles if he does so. Naturally, the interactive part involves clicking on, and watching the guy break, a bunch of other stuff, including two frogs, two birds and a monkey. It's pretty fun, and I'm glad to see Skittles run those anarchic creative tendencies of theirs through some quality control. Credits below.

CREDITS
Client: Mars/Skittles
Agency: DDB, Chicago
Ewan Paterson: Chief Creative Officer
Mark Gross: ECD
Alex Zamiar: ACD/Art Director
Jonathan Richman: ACD/Copywriter
Will St. Clair: Exec. Producer
Jon Ellis: Exec. Digital Producer
Matt Green: Producer
Scott Terry: Production Manager
Director: Harold Einstein, Station Film
Editorial: Beast Editorial

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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