Hellmann's Builds the World's Longest Picnic Table in NYC, Because Why Not? | Adweek Hellmann's Builds the World's Longest Picnic Table in NYC, Because Why Not? | Adweek
Advertisement

Hellmann's Builds the World's Longest Picnic Table in NYC, Because Why Not? Katie Holmes, Mario Batali join brand's 100th birthday party

Nothing gets people riled up quite like a Guinness World Record involving mayonnaise, and so Hellmann's on Tuesday celebrated its 100th birthday by building the world's longest picnic table in New York City. Chefs Mario Batali, Tim Love and Aaron Sanchez were joined by special guests Katie Holmes and Andy Cohen on Pier 84 for a picnic lunch, whipped up by Batali and served on the new world-record-setting 320-foot table.

The event was held just blocks from where German immigrant Richard Hellmann opened his delicatessen on Columbus Avenue in 1905. (He began mass producing Hellmann's mayonnaise the following decade.) As part of its 100th birthday celebration, the brand is providing 1 million meals to the Feeding America effort to fight hunger nationwide.

Check out footage from today's event below.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

Advertisement
About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS