He'll save the day right after this cigarette

Utah's Department of Health has a new anti-smoking campaign courtesy of Crowell Advertising that targets boys 12 and under. To appeal to these pre-teens, Crowell created a superhero called Smokerman. A pack-a-day kinda guy, Smokerman is "the one who can't." In the five low-budget but fairly amusing spots, Smokerman fails to save the world again and again due to his unfortunate habit. The press release says the goal is to appeal to kids without spouting statistics, but a couple of them slip in there.