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Days before the opening match of the Rugby World Cup, Heineken surprised a Dublin pub chock-full of rugby fans with the coolest prize machine ever.
In exchange for their names and emails (handy!), users who approached the machine played fairly simple rugby-related games. When someone won a prize, the machine distributed an autographed rugby ball, complete with a creepily customized message from former All Black star Jonah Lomu, arguably the Michael Jordan of the sport.
Messages included things like, "To Karl.
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