Heineken guy knows how to make entrance | Adweek Heineken guy knows how to make entrance | Adweek
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Heineken guy knows how to make entrance

Heineken

Beer drinkers are often the life of the party, though not always in a good way. But the Heineken guy in this spot (titled "The Entrance") from Wieden + Kennedy Amsterdam manages to be memorable without being hammered—and generally delights the crowd (in spite of his hipster facial hair) with a grand entrance that incorporates everything from fake eyeballs to impromptu flute playing. Adding further hipster cred is the Danish alternative pop group the Asteroids Galaxy Tour, which, depending on your perspective, is a bonus or a nightmare. As one YouTube commenter remarks, "Shut up the Asteroids Galaxy Tour."

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