Heidi Klum Is Mrs. Robinson in Carl's Jr.'s Weird Spoof of The Graduate 72andSunny is trying to seduce you
Heidi Klum is the latest person who doesn't eat Hardee's/Carl's Jr. to film an ad for the fast-food chain. The spot, from 72andSunny, which spoofs The Graduate for whatever reason, has Klum chowing into a Jim Beam Bourbon burger in front of a younger man (and his pathetic attempt at a mustache) while the voiceover sort of compares the experience to losing one's virginity. Gross. What they should compare it to is unhinging your jaw like a boa constrictor. That burger is as big as Heidi's head. Beyond that, ads like this are destined to underperform, in a way. As an audience, either we don't pay attention to the burger because of Heidi's fabulous body, or we do pay attention to it and, well, that's weird and off-putting. If Morgan Spurlock taught us anything, it's that fast food can't be sexy. Period. The spot was directed by H.S.I.'s Chris Applebaum and edited by Will Hasell of Arcade Edit.
- Would Yahoo or Facebook Make a Better Tumblr Parent?
- Gevalia Aims for a Buzzy Social Partying Weekend
- Meet the Sleepy's Creative Finalists
- Modest Buzz for NewFront Content Based on Social Sharing Data
- Former Publicis COO Richard Pinder on Reimagining Global Networks
- Yahoo Adding Tweets to Homepage
- Embattled Abercrombie CEO Backpedals on Exclusionary Comments
- NBCUniversal Expands Licensing Deal With Amazon
- Obscure Direct Response Brands Dominate Facebook Chatter
- YouTube Star Tobuscus Forced Into Making Insane Musical Ad for Hot Pockets
- Yahoo in Talks to Acquire Tumblr
- California Winery's Ads Pair the Product With Sex, Drugs and More Sex
- Dumb Ways to Die Is Now a Video Game for the iPhone and iPad
- He Shoots, He Scores: David Beckham's 10 Most-Viral Commercials
- British Advertising Hits New Low With Commercial Starring Talking Butt Crack
- Fitness Company's Video Goes Viral Thanks to Dude Taking a Dump in the Background
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.