Hefty Bags Are Great for Containing Hostile Alien Lifeforms | Adweek Hefty Bags Are Great for Containing Hostile Alien Lifeforms | Adweek
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Hefty Bags Are Great for Containing Hostile Alien Lifeforms Odd new spots from 'Napoleon Dynamite' director

Jared Hess, the director of Napoleon Dynamite, last seen making ads for the Utah State Fair that Utah ended up hating, is back with a new ad campaign via Euro RSCG, Chicago, for Hefty Tall Kitchen Waste Bags. (It's the first work for the Hefty brand from Euro RSCG.) In keeping with the director's sensibility, the spots certainly are peculiar. Our favorite is probably the first one below, in which a Hefty Tall Kitchen Waste Bag is the perfect container in which to trap an alien and exhort it to return home. Two more spots, posted after the jump, feature hard-partying geriatrics and a giant, ravenous baby. Hess is repped by Moxie Pictures for commercials.



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