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In this spot for Dallas Vintage Toys by ad agency Dieste, a father helps his young son build a robot costume out of cardboard, old washing-machine hose, aluminum foil and other odds and ends.
Cue the family hug.
But wait! It's only in the first 30 seconds that the narrative zigs into Hallmark Halloween territory, before zagging in an unexpected direction. Enjoy the twist before reading further.
Whoa. So dad's a showoff who went and got an awesome Transformer-esque robo-suit for himself—one that makes his kid's getup look like crap? What the heck is this ad all about?
"It's good to indulge ourselves with what makes us happy from time to time," Dieste executive creative director Ciro Sarmiento tells AdFreak.
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