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An ad agency handling the placement of electronic posters and billboards in Hong Kong's subway has refused to put up an ad for the movie Bruno. I initially assumed the decision was based on the Chinese government's mania for censorship or the movie's general suckiness. Not so! The Hollywood Reporter explains: "The ad agency has taken offense at a term in the film's translated Chinese title, a pun that means both 'definitely deceive' and 'make hard' in Chinese."
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