Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Self-conscious cheapness and intentional irony do not always a good campaign make. Such is the case with this well-intentioned but off-target campaign for Mothers Against Drunk Driving from TBWA\Toronto and Holiday Films director Adam Massey. See four spots here. The cheap-jack Stayin' on the Road talk-show setup feels forced. The guests' "tips" on how to successfully drive drunk—taking underused back roads and always driving in a straight line no matter what—are, of course, ludicrous. But the bland presentation doesn't make them sound nearly dangerous enough, and they almost seem like serious suggestions.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in