Hawaii unsure how it feels about smoking

Smoking You don’t see too many U.S. states creating pro-smoking campaigns, but Hawaii is running one in Japan to reassure would-be tourists from that country that the islands’ new, strict no-smoking laws really aren’t all that bad. Evidently, some Japanese erroneously believe Hawaii has banned smoking entirely. The new ad campaign, “Smoking with Aloha,” sets the record straight. Anti-smoking advocates are, of course, upset. Says one: “This is not really sending a message that Hawaii is concerned about good health.” The tagline is somewhat ironic, too, as “aloha” literally means “breath of life.”

—Posted by Tim Nudd

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS