Has anyone ever had a car wrapped up like this?
Does anyone know a human being who has received a brand-new car for Christmas with a bow on top? It’s baffling why so many ads show this. Maybe this happens all the time in Manhattan, or in a parallel universe, but not here in San Francisco. This is a common complaint among people who spend time analyzing TV commercials. Says one annoyed bystander: “I also think all the ‘Car with a bow’ commercials over the Christmas season are stupid. I just don’t buy the whole surprise.” Says another: “These commercials always make me say to myself, ‘Who buys a $60,000 car without at least consulting one’s spouse?’ Coming home to find a Lexus in the driveway and new car payments added to your monthly load is like coming home to find your wife has adopted a child. His name is Enok, and he’s from Romania, and he only needs his medication twice a day.” And the bows aren’t even cheap! But for those so inclined to give a car as a gift, here’s some practical advice.
—Posted by Celeste Ward
- CBS Picks Up Bad Teacher
- Dish Network's Search for a Digital Agency Down to Finalists
- Liberal Groups Pressure Mayer to Withdraw From FWD.us
- Arrested Development Outbuzzing House of Cards
- Forbes 100 Most Powerful Women Includes Tech, Media Titans
- Sen. John Cornyn Joins the Fight Against Patent Trolls With New Bill
- YouTube CEO is Cannes Lions Media Person of the Year
- Newsweek's All-Digital Relaunch Includes Ad Sponsorship Plan
- Geico Makes the Perfect Ad for Hump Day
- The New York Times Reinvents the Boring Banner Ad
- Tablets Overtake Smartphones as the Big Shopping Device
- CBS Wins Prime-Time Ratings Crown
- Samsung Presents Advertising's Most Idiotically Primitive Husband Ever
- Time.com Is on a Hiring Spree
- Ad of the Day: Nike
- Jann Wenner Discusses Putting His Son in Charge
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


Email
Print







