Harley-Davidson's journey through the past


If you already have a chain of restaurants and a coffee-table book devoted to your advertisements, chances are you can get away with a museum as well. Harley-Davidson’s $75 million tourism/branding site opened in Milwaukee on Saturday, attracting thousands of visitors, none of whom wanted an iPhone anyway. Pentagram Architects, which designed the facility, has a nice write-up here explaining how it approached and executed the project. The museum has a main building housing a permanent exhibition about the company’s history; an annex for temporary exhibitions; a giant retail store; and, of course, parking spaces for 1,000 motorcycles.

—Posted by Tim Nudd

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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