Hardee's commercials dig even deeper hole

We already wrote about Hardee's new Biscuit Holes ads, where the words "hole" and "balls" get repeated a lot, but missed this particular spot, where people just come out and say "A-hole" over and over. In a taste test, regular donut holes are marked A, and Biscuit Holes are marked B. People side with the B-holes because "the A-hole seems kind of small," "the A-hole is nasty" and "the A-hole tastes funny." The campaign is by Mendelsohn Zien, which also did the Paris, Padma and Audrina burger spots.

—Posted by Tim Nudd

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS