Is This the Happiest and Most Colorful Mobile-Phone Campaign Ever?

Portraying itself as a company that's fair and honest, and makes lots of people happy, Koodo is using the line "Choosy Happy." And the ads simply try to capture the idea of happiness in ways that are giddy, cute, surreal and fun.

The brand worked with a slew of illustrators, animators, designers, artists and directors to create bit-size images of happiness, from an animated loop of a robot slipping on a banana peel to images of smiling popsicles and dogs that turn into bunnies.