Hanes set to battle a universe of wedgies

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A snippet from the PR woman’s e-mail: "Hanes is launching a new ‘Wedgie Free’ campaign, and who better to send it to than you!" Gee, thanks. Actually, it might be better to send it to women bloggers, who probably have more experience than us in the panty-wedgie realm. The upcoming campaign, from The Martin Agency, advertises Hanes No Ride Up Panties, and stars Sarah Chalke from Scrubs, who comically makes war on “the always inopportune wedgie.”

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