Hanes set to battle a universe of wedgies | Adweek Hanes set to battle a universe of wedgies | Adweek
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Hanes set to battle a universe of wedgies

Haneswedgiedetail A snippet from the PR woman's e-mail: "Hanes is launching a new 'Wedgie Free' campaign, and who better to send it to than you!" Gee, thanks. Actually, it might be better to send it to women bloggers, who probably have more experience than us in the panty-wedgie realm. The upcoming campaign, from The Martin Agency, advertises Hanes No Ride Up Panties, and stars Sarah Chalke from Scrubs, who comically makes war on “the always inopportune wedgie.” In one commercial, according to The Wall Street Journal, which wrote about the campaign yesterday, Chalke “tries to fix her wedgie by shimmying and lunging before a pair of Hanes panties solves her problem.” The ads, directed by Zach Braff, debut Tuesday on American Idol.

—Posted by Tim Nudd

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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