Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In an effort to make online dating even more fickle and ultimately pointless, people with an Apple Watch soon won't even have to swipe left or right on Tinder anymore. Their hearts will do it for them.
Austin, Texas, agency T3 has created an app for the Apple Watch that offers hands-free Tinder use by detecting the user's heartbeat and using that to select or deny potential matches. If it works out, the shop plans to develop a whole matchmaking system based on this concept.
While removing rational judgment from dating isn't always a bad idea, I feel like an average person's heart rate fluctuates way too often, for way too many reasons and often too slowly for something like this to be effective.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in