Half man, half bird enjoys sharing Coke

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

So this is what the Coke Side of Music looks like. I’d always wondered. Actually I hadn’t, because I was unaware that Coke had a Side of Music, let alone one that gradually turns you into the Jabberwock. And given the bizarre visuals, the soundtrack is all wrong. Since this is more or less what the inside of Captain Beefheart’s head looks like, something from Trout Mask Replica would have fit much better. Or if they wanted the real Coke Side of Music, “Superfreak.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in