'Half-Life 2' promo gets the '1984' treatment | Adweek 'Half-Life 2' promo gets the '1984' treatment | Adweek
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'Half-Life 2' promo gets the '1984' treatment

Half-life-2-1984

Knock-offs of Apple's "1984" are nothing new, but I still enjoyed the teaser promo below for video game Half-Life 2, which you can now download for Macs via the Steam distribution service (at a limited-time, bargain-basement price of $6.99). While the game definitely lends itself to the oppressive-future vibe, the spot is also a nice metaphor for the fact that gamers can now enjoy multiplayer games across the great PC-Mac divide. Next up, I want to see a StarCraft Zerg Rush version of Carlton Draught's "Big Ad."

—Posted by David Griner

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