'Half-Life 2' promo gets the '1984' treatment
Knock-offs of Apple's "1984" are nothing new, but I still enjoyed the teaser promo below for video game Half-Life 2, which you can now download for Macs via the Steam distribution service (at a limited-time, bargain-basement price of $6.99). While the game definitely lends itself to the oppressive-future vibe, the spot is also a nice metaphor for the fact that gamers can now enjoy multiplayer games across the great PC-Mac divide. Next up, I want to see a StarCraft Zerg Rush version of Carlton Draught's "Big Ad."
—Posted by David Griner
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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