Hal Riney ecd feels Olympic skier's pain

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Executive creative director Jae Goodman watched Daron Rahlves’ disappointing 10th place men’s downhill run with particular sympathy. The Walnut Creek, Calif., native is among the Olympic athletes who appear in Publicis & Hal Riney’s new ads for 24 Hour Fitness centers. In Rahlves spot, he’s in a hospital waiting room following up on a "lazy bone" removal surgery. And indeed, there’s nothing remotely torpid in Rahlves’ 1:50.33 run, Goodman says, just a second and half off the winning pace.

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