Hairy toddler Hoff promos A&E reality show | Adweek Hairy toddler Hoff promos A&E reality show | Adweek
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Hairy toddler Hoff promos A&E reality show

Baby-hoff

Did you know A&E were making a reality series about David Hasselhoff and his two daughters, who are "aspiring singers"? Well, they are. And to promote the Dec. 5 premiere, they've rolled out this clip from Digital Kitchen showing a pint-size Hoff trucking down the beach, the ocean breeze gently caressing his toddler chest hair, as hot women look on. "Some people are born awesome," says the tagline. They later devolve to where they drunkenly eat burgers off the floor, but that's OK. The Hoff is badly in need of mothering at every age, so this promo is right on. Look out, Huggies jeans-diaper boy. There's a new kid in town.

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