Haggar admits it’s not at all groovy

So, the Wall Street Journal has a story this morning about Haggar’s positioning itself as a clothing brand for middle-aged (inferred) white guys. The story is open to subscribers only, but if you want to see the campaign, you can go to the Haggar Films channel on YouTube. It’s a little strange to think that this campaign came from Crispin Porter + Bogusky, only because it’s so intentionally uncool. It’s certainly not without its moments, but to get your head into creating it, I think you’d have to spend a lot of time watching so-called humorous commercials that air during Sunday afternoon golf on CBS.

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