Häagen-Dazs still trying to save honey bees

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Honey bees are dying out. Frankly, I don't see the problem, and they're welcome to take the hornets and the wasps right along with them. Yet according to press materials from Häagen-Dazs/Dreyer's: "Honey bees are responsible for one-third of all the foods we eat." I suppose this is true if one-third of your diet consists of honey. (Mine comes pretty close if you count doughnuts with a honey glaze.) Häagen-Dazs continues its efforts to save the honey bees (that's last year's spot posted above, from Goodby, Silverstein & Partners) by urging folks to upload photos of themselves planting flowers to Facebook, Twitter and Flickr.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in