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Australian brewer Carlton Draught, whose "Big Ad" from 2005 was one of the most epic spots of all time, has unveiled a kind of companion piece: the slow ad. Created by Clemenger BBDO in Melbourne, the 90-second clip features footage, slowed to a crawl, of guys drinking with their mates at the pub. The slow motion allows the viewer to appreciate, frame by frame, just how how deeply, deeply stupid these men are—worthless at parlor games, disgusting in their personal habits, emotionally stunted and physically repellent drunks with delusions of grandeur.
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