Guys are extra slow in Carlton Draught spot | Adweek
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Guys are extra slow in Carlton Draught spot

Carlton

Australian brewer Carlton Draught, whose "Big Ad" from 2005 was one of the most epic spots of all time, has unveiled a kind of companion piece: the slow ad. Created by Clemenger BBDO in Melbourne, the 90-second clip features footage, slowed to a crawl, of guys drinking with their mates at the pub. The slow motion allows the viewer to appreciate, frame by frame, just how how deeply, deeply stupid these men are—worthless at parlor games, disgusting in their personal habits, emotionally stunted and physically repellent drunks with delusions of grandeur. All of which, in the world of the beer ad, is cause for celebration. Comes with a perfectly moronic tagline, too: "Made from beer." UPDATE: The Denver Egotist has the lyrics (which are sung to the tune of "Nessun dorma," a Puccini aria famously performed by Pavarotti at the Torino Olympics): "Slow motion, men in slow motion/Men look much better in slow motion/It makes me want to sing quite loud/Now, now, I want a Carlton Draught, chips and lasagne/Men in slow mo…in slow mo…/Slow motion/Blah blah blah blah blah blah blah blah blah blah…/Slow motion."

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